Sunday 1 March 2009

O2-RESEARCH

Existing O2 print


Existing O2 Commercials
WE'ER BETTER CONNECTED Commercials

we will not be working with moving image or digital media. however here are some nice examples of existing work produced for 'O2 we're better connected'.

the flow of the adverts both work in clever ways, they both bring across the idea of connectivity very well. there is a wide range of colours used. The visual language, character manipulations and the animated style used; brings a very light hearted feel across. which shows that the we're better connected concept is meant to appeal to a wide audience.




O2-SEE WHAT YOU CAN DO Commercials

These commercials are for O2 see what you can do. they are less appropriate to the style i will be working in. However it is still interesting to see how they have both been approached.

they both use imagery and live footage with digital effects, however the 'see what you can do' adverts are more form with a limited colour pallet. which gives a formal and modern overall appeal. this shows that these adverts have more limited Target audience and is bringing across a different message to the we're better connected adverts.



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