Sunday 31 May 2009

Design Practice Evaluation

1. What skills have you developed through this module and how effectively do you think you have applied them?
I have developed a better understanding of the screen printing process. as previously i had not been using the vacuum beds to do my screen prints. using the vacuum beds to produce my prints was a good experience, because it is how screen print runs are done in industry. i produced a run of 12 prints which all had four colours so i had to be very organised and precise with how i used my time. i learnt easier and more effective ways to make sure all the prints lined up correctly. i did this by lining all the colours up with the last template, rather than using registration marks. so every time i printed a colour i used the black template to position the print on the bed, so that it didn't miss print when it came to the last colour (black).

2. What approaches to generating work and solutions to problems have you developed and how have they helped?
i decided rather than spending four weeks on producing the ellesse brief which i chose, i would spend a week. this was a big challenge as i gave myself three days crafting time and one day where i had booked out the photography studio. I produced all the individual pieces of work for the photo to a standard which was OK for the photo, however if i had given my self more days crafting time they would have been of a better standard. however if i had spent more time on the crafting it wouldn't necessarily mean that the final piece would have been any better. this shows that i should start producing craft work and mock ups do the photographing standard, and develop my photography skills.

3. What strengths can you identify in your work and how have/will you capitalise on these?
i found that my screen printing brief was the most successful out of the three, as i know have a more organised approach to producing prints. i have also developed my photography skills, i am more confident with using an SLR camera. i have found more interesting ways to take photographs of my prints for example. so in future i will be be booking out the photography studio more to photograph my work, as it adds a more professional and appeal ling feel to the resolutions, this will mean i will have to work to more mini deadlines and spent less time on production and more time on presentation.

4. What weaknesses can you identify in your work and how could you exploit these more fully?
i found that the Major let down of my work was how i organised my time and the way i did my projects. i left my one day brief to last which was not a very good idea. i should have produced the one day brief first, as it would have been more fast paced and i would have been able to develop it if had more time as the module progressed. i should also have had the ellesse brief and the secret blisters brief running co- existent. as this would have given me more time to spend on crafting the ellesse brief. however the speed i produce my work has been developed, i just need to develop the quality along with the speed.

5. Identify five things that you will do different next time and what do you expect to gain from doing these?

I will make a more organised and realistic plan, before i start all my modules. i will also make the plans more in depth by adding information such as crit times and workshop times. this will allow me to make mini deadlines for myself, before i start the work.

i will carry on booking time in the photography studios to photograph my work. this will develop my skills in using SLR cameras, and strengthen my final resolutions
and presentation on m work

i will Begin to make my design sheets more neater and organised, this will help my work to be followed better when it comes to explaining my ideas, i will also begin to annotate my ideas better, this is also spending more attention to the presentation of my work.

if i produce another tactile piece i will consider combining crafted work with existing objects, this will add more depth in the photographs and look more professional. i think using fully hand crafted material lost some quality in my final resolution, i could have used things such as a real tennis ball and a table tennis net, this could have had a better effect on my work.

6.How would you grade yourself on the following areas:
(please indicate using an ‘x’)
5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance 5
Punctuality 4
Motivation 4
Commitment 4
Quantity of work produced 4
Quality of work produced 3
Contribution to the group 4

FINAL BOARDS



DEVELOPMENT-COLOUR


i found that the red/purple/pink design worked the best as it made the gorilla look more friendly. also it fits in well with the bizarre style of lazy oaf, as it is abnormal and different.

the designers looked better without using a black out line around all the shapes, this also worked well as it gave me a chance to experiment with different colours rather than having to worry about black taking up one of the three.
the live trace example, did not work out very well so i designed to pen tool all the design and put them as different layers.


i began by using live trace and live paint to test out how the design would look, i did this because the designs for lazy oaf are in a similar style to the stroke created by the live trace tool.

DEVELOPING FINAL DESGIN


I LOVE LAZY OAF IDEAS




i came up with the idea of using animals to base my design on because i found the more successful of the lazy oaf tees used animal references.
so i based mine on monkeys and gorillas as they have connotations of being:
lazy/funny/hip/cool

LAZY OAF RESEARCH


lAZY OAF


FINAL BOARDS




Monday 25 May 2009

FINAL POSTER IDEAS


here are two of my best layouts for the poster, i have included 'celebrating 50 years of ellesse, www.ellesse.com' at the bottom. i have done this so that the poster does something, which is to direct people to the ellesse website. Rather than it just being a poster.

TYPE LAYOUTS ON POSTER





PHOTOGRAPHING THE FINAL PIECE




PHOTOGRAPHY STUDIO



ELLESSE DOME




TENNIS NET WITH PLAYER


PRODUCTION-tennis net



mock up shots





TENNIS PLAYER




I used foam board to make the tennis player. i did this so it would add depth to the photograph and the thickness could work well, when photographing the final piece as it will cast interesting shadows. all the detail of the player will be done by using paper cut outs. i will do this so that it has a more overall hand crafted feel.